Salem cigarettes are a brand of cigarettes that has become a real breakthrough in the tobacco market. The history of this brand begins its countdown from 1956. A feature of Salem cigarettes was that they contained menthol. This was a novelty for smokers, so Salem very quickly gained popularity. At that time, no other tobacco manufacturer even thought about using menthol in the admixture.
Salem cigarettes were manufactured by RJ Reynolds Tobacco Company. By the way, Winston cigarettes were produced at the same factory. The company was headquartered in Winston-Salem. It is from there that the two names for cigarettes are taken. Despite the fact that Salem and Winston were produced in the same factory, they were extremely different from each other. The main difference was the menthol contained in Salem, and the manufacturers used Asian menthol.
Tobacco in Salem cigarettes was so precisely calculated that menthol gradually enveloped the smoker’s mouth, rather than immediately affecting. This was an indicator of the skill of the producers. In the early 1980s, manufacturers decided to slightly change the vector of their work. They decided to attract as many young buyers as possible. That is why an active advertising campaign has begun, aimed at boys and girls from 18 to 23 years old. Salem was advertised as the best cigarette for young people. To do this, ads and posters were developed, which depicted young people with Salem cigarettes.
Over time, manufacturers have the opportunity to influence the audience and attract new customers with the help of television advertising. The videos showed how young guys smoke Salem cigarettes during a party, how a couple in love rides a motorcycle and smokes these cigarettes, and so on. And we must say that all this contributed to an increase in the young audience.
Another interesting stage was the active participation in sponsorship. So, Salem cigarettes were sponsors at a tennis tournament in Hong Kong. They have also sponsored various concerts and other events in Asia. Thanks to this, more and more people began to learn about cigarettes. In 2015, Imperial Tobacco Group acquired the right to produce Salem cigarettes. Now cigarettes can be purchased in the United States, as well as in several other countries. But in other countries, cigarettes have long been out of the market. Some people are looking for cigarettes around the world to add to their collection.