Mixed brand names before the merger were chosen as the name – the company was called “Liggett-Ducat”. The abbreviation of the resulting firm is LD. It was under this name that the company became a well-known manufacturer of LD cigarettes. Now there is a release of several types of LD cigarettes with a button and without a button.
In 2007, the purchase took place again. This time, the Japanese corporation Japan Tobacco International, which is the TOP-3 tobacco manufacturer in the world, bought out the shares of Gallagher Group and Liggett-Ducat. “Liggett-Ducat” managed to destroy the stereotype that only a certain, “higher” circle of people can smoke foreign tobacco. Gradually developing on the market, the assortment began to grow not only in the vertical of the strength of tobacco products, but also in tastes.
After a certain amount of time, the release of menthol cigarettes began, which marked the beginning of wide popularity among consumers. Going back a little, it is worth noting the year 2010, when the company was rebranded. LD changed the package design, its shape and style. The edges were rounded off, and eye-catching pictures began to be applied to the boxes.
The designers were given a specific goal – to make cigarettes affordable, but at the same time have the design of expensive and high-end tobacco. The company managed to maintain the highest quality products without changing the traditions of accessibility for ordinary people. Every tobacco connoisseur could enjoy the flavors of LD tobacco products from different lines – with and without a button. The range includes fragrances such as: berries and menthol; peach, melon, banana; lime with lemon. This is a small part of the set of the entire range of flavors presented in the line.
LD also managed to gain a wide fan base. According to the results of numerous surveys, it was possible to find out that the majority of smokers have been smoking tobacco products for decades only from the Liggett-Ducat brand, bought out by Japan Tobacco International in 2013.